private-labeling

PRIVATE LABELING

Dating back to 1985, The Joseph Company International, Inc. (JCI) has been a pioneer in the practice of private labeling. With a history that dates back to the creation of a private label for the Disneyland Hotel & Restaurant Properties in the 1980’s, JCI is once again able to apply its expertise in this field through the creation of private labels for the Florida Panthers of the National Hockey League, for major European grocery conglomerates, and for mass distribution in Australia in 2017.

The implementation of private labeling allows JCI to pair its self-chilling technology and its healthier alternative formulation with brands, logos, and organizations that are already well known in the respective territories and eliminates the need to build brand awareness for a “new” brand. For example, The Florida Panthers are an already well known and established entity in the South Florida market so our private label products will immediately allow us to create incremental sales against major brands. This idea will be tested in the first quarter of 2017 when the private label Florida Panthers Pure Energy Punch becomes available in the home arena of the Panthers (BB&T Center) as well as in the South Florida market place.

If a private label self-chilling license would be of interest for your organization please click the Licensing Inquiry tab at the top of the page.


FAMILY OF BRANDS


JOSEPH COMPANY INC. INTRODUCES IT’S NEW LINE OF CLUB COCKTAILS